In this text, Ben Stein joins forces with investment psychologist Phil DeMuth to present a simple, unconventional approach to investing. Using historical data f... » 

In this text, Ben Stein joins forces with investment psychologist Phil DeMuth to present a simple, unconventional approach to investing. Using historical data from the last 25 years, the authors have identified the key ratios and benchmarks that savvy investors need to know to know when to buy. «