Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Writte... » 

Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.

This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include:The basics of effective design that communicates its intended messagePre-design planning13 Layout Sins to avoidBasic typographyWorking with colorStoryboarding for video, Web, and presentionsInformation graphicsMini Art School--all the basics in one chapterOutputting your work «