Welcome to the Creative Age

The rules and principles that have governed business for half a century are dead; what matters now, more than anything else, is creativity and ideas. In a thoug... » 

The rules and principles that have governed business for half a century are dead; what matters now, more than anything else, is creativity and ideas. In a thought-provoking look at the death of 'old' marketing, Mark Earls explores this sea change and show «