This new edition of the bestselling text is for anyone in merchandisingfromstore planners and manufacturers to visual merchandisers. Pegler zeroes in onall aspe... » 

This new edition of the bestselling text is for anyone in merchandisingfromstore planners and manufacturers to visual merchandisers. Pegler zeroes in onall aspects of visual merchandising and display from classic techniques to themost avantgarde developments. Using hundreds of textual and visual examplesthe author reveals how to add interest to window and interior displaysoptimizing the retailers image and the target market. «