Translated from French into English, the six essays of Identites Visuelles offer a contribution to the growing field of industrial semiotics. Floch's major stre... » 

Translated from French into English, the six essays of Identites Visuelles offer a contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. He uses examples from advertising. «