Visual Consumption

A key characteristic of the twentyfirst century economy is the image.Brand development is based on image products are advertised via images andcorporate image i... » 

A key characteristic of the twentyfirst century economy is the image.Brand development is based on image products are advertised via images andcorporate image is critical for economic success. This book draws from arthistory photography and visual studies to develop an interdisciplinary imagebased approach to understanding consumer behaviour.Focusing on four themes representation photography images and identityit presents a theoretical perspective on visual consumption providing wideranging examples from advertising the internet photography design theatreand tourism and discusses the importance of the internet in bringing visualissues into the mainstream of strategic thinking spurring research intoperception of visual displays.Incorporating case studies from the US Europe and the UK this bookprovides an unparalleled guide to the visual consumption processes necessaryfor understanding and succeeding in todays market. «