The the Marketing Audit Handbook

This title offers practical assistance to marketing and sales departments. It seeks to guide the reader out of long-term, formal strategies and jargon into a mo... » 

This title offers practical assistance to marketing and sales departments. It seeks to guide the reader out of long-term, formal strategies and jargon into a more straightforward analysis of how to get the most from the marketing audit. A free CD-ROM is included. «