The the Crm Project Management Handbook

A handbook on CRM project management. It addresses implementation, advocating an approach based in the real world and stressing the measurable goals and tactica... » 

A handbook on CRM project management. It addresses implementation, advocating an approach based in the real world and stressing the measurable goals and tactical uses of CRM. Areas covered include: critical success factors; risk factors; risk analysis; and case studies. A free CD-ROM is included. «