Outlines the key Western traditions of thinking about and being a consumer. This book looks at the impact of technologies on consumerism and the consolidation o... » 

Outlines the key Western traditions of thinking about and being a consumer. This book looks at the impact of technologies on consumerism and the consolidation of consumerism and 'consumer' language in spheres like education and health. Each chapter posits a consumer model with examples from the international community. «