A dazzling blend of business vision, history, social psychology, and economics, <strong>The Support Economy</strong> starts with a compelling premise: People ha... » 

A dazzling blend of business vision, history, social psychology, and economics, The Support Economy starts with a compelling premise: People have changed more than the corporations upon which their well-being depends. In the chasm that now separates the new individuals from the old organizations is the opportunity to forge a capitalism suited to our times and so unleash a vast new potential for wealth creation. In recent years, many books have offered fixes for this crisis, but they have dealt only with its symptoms. The Support Economy is the first book to critically examine its cause: Managerial capitalism has outlived the society it was once designed to serve. It successfully achieved the efficient production of goods and services, but today's individuals want more. They want to take their lives into their own hands and are ready to pay for the support and advocacy necessary to fulfill that yearning. The next leap forward in wealth creation depends upon developing a new capitalism that speaks to the needs of people today. The Support Economy will be the next must read big think book. It speaks to every business and technology leader, as well as every reader interested in the future of the economy and society. Shoshana Zuboff is the Charles Edward Wilson Professor of Business Administration at the Harvard Business School. She is the author of the critically acclaimed In the Age of the Smart Machine: The Future of Work and Power. James Maxmin was Chairman and CEO of Volvo-UK, Thorn Home Electronics, and Laura Ashley PLC. He founded the investment company Global Brand Development and is currently a director at Mast Global. Zuboff and Maxmin are married and live in Maine with their two children. «