The Guide To Franchising

The 7th edition of this well-established text has been entirely re-written and substantially expanded to include recent developments in franchising, covering to... » 

The 7th edition of this well-established text has been entirely re-written and substantially expanded to include recent developments in franchising, covering topics such as the Internet and international franchising. It is a useful, practical guide for both those already involved in franchising and for prospective franchisers and franchisees.Benefits: -• NEW! There are three new chapters; one which concentrates on issues which arise from information technology and its effect on franchising and another, which recognises the increasing number of franchise systems which charities and 'not for profit' organisations are developing.-• NEW! It also features a chapter explaining the US regulatory system with annotations throughout the book indicating where US experience practice or laws may differ from other jurisdictions.-• NEW! The book reflects updates to the British Franchise Associations' practice guide The Ethics of Franchising and its Arbitration and Mediation Schemes.-• NEW! The text has been substantially revised to reflect developments both in business practice as well as legal changes.-• NEW! New UK and International case studies have been added. «