What is the relationship between gender and consumerism? Jennifer Scanlongathers a collection of readings and archival materials to explore the multipleand cont... » 

What is the relationship between gender and consumerism? Jennifer Scanlongathers a collection of readings and archival materials to explore the multipleand contradictory ways in which women and men consume. Interdisciplinary andcrosscultural in scope The Gender and Consumer Culture Reader introduces thereader to some of the most compelling issues and arguments in this growingfield of study. In questioning traditional ways of analyzing the relationshipsbetween gender and consumer culture these essays analyze the liberatory andoppressive nature of consumer culture in both historical and contemporarycontexts.The scholars gathered here look at the gendered relationship between the homeand consumer culture individual and group identity through purchasing thesupply side of consumer culture and the ways in which consumers embraceresist and manipulate the messages and the activities of consumer culture.Topics range from white middleclass female shoplifters to the gendereddepiction of Native Americans in nineteenthcentury advertising from gay mensacquisition of domestic space in early twentiethcentury New York to black andLatino mens cultural resistance through dress. Archival materials link theessays in each section creating a further historical context and providing aconnection between the readings and larger questions and issues currently beingdebated about gender and consumer culture. «