The Business and Practice of Coaching is the first text to combine a coaching approach (step-by-step exercises, direct suggestions, insider's tips, and motivati... » 

The Business and Practice of Coaching is the first text to combine a coaching approach (step-by-step exercises, direct suggestions, insider's tips, and motivational plans) with solid business information and ideas in order to give new and experienced coaches exactly what they need to prosper in the competitive business of coaching. Lynn Grodzki and Wendy Allen help coaches succeed by giving them the right information, showing them how to develop an entrepreneurial mind-set, and demonstrating how to customize a business plan that can spell the difference between accomplishment and collapse. Covering all of the territory - from positioning your coaching business, differentiating it from the competition, acquiring basic entrepreneurial skills, and learning from profiles of master coaches - The Business and Practice of Coaching offers a wealth of information and accessible expert guidance. Readers will discover how to take advantage of current trends within and avoid distracting hype about the quickly changing coaching profession so that the coaching business they build today will be viable tomorrow. «