With evolutionary changes alone, retail banking has been and will continue to be an important force in any country. So, enjoy it - or change it. Consumers have ... » 

With evolutionary changes alone, retail banking has been and will continue to be an important force in any country. So, enjoy it - or change it. Consumers have enormous power to cause changes; banks have all the capabilities to make changes; the government of the day relies on banks' abili5ties to change. Can they all win? And can the bank's shareholders join in the party too? The Art of Better Retail Banking fives a wide-ranging view of the industry as a whole as it is, and how it might become. retail banking is taken as a practical , integrated subject, not as a collection of specialist subject that magically come together of themselves to provide an integrated solution. It is written, and strongly influenced, by retail banking practitioners to include the running of banks, strategy, marketing and IT, and with realistic and practical views, It relates to how banks operate day to day, how they make (and lose) money, and how they fit into the various banking models. Retail banking is not the same as bank retailing. there is much to be learned from others in manufacturing, retailing and service companies. retail banking is not different to these. How long will it take banks to improve their manufacturing, retailing and service activities? Or will information processors, retailers and others learn about banking more quickly? A race is on, there is much at stake. Is there a winning line, and if there is, how far away is it, and in which direction? «