The Airline Industry is currently faced with its longest and deepest crisis todate many of them are losing hundred of millions of US dollars several havecollaps... » 

The Airline Industry is currently faced with its longest and deepest crisis todate many of them are losing hundred of millions of US dollars several havecollapsed entirely whilst others have had to be rescued by their governments.This crisis has been precipitated by external shocks such as the attack on theTwin Towers in New York the invasion of Iraq and the SARs epidemic. Howeverin addition to this the effect of these events has been exacerbated by dynamicand potentially destabilising internal developments.This book provides a comprehensive analysis of the crucial events and keydevelopments which have shaped and will continue to impact on the dynamics ofthe airline industry. Special attention is paid to the key challenges faced bythe airlines such as continued liberalisation and open skies the impacts ofglobal alliances new lowcost and nofrills carriers online selling anddistribution privatization and the impact of disasters. Rigas Doganis examinesthe future prospectsfor the industry and assesses alternative policies whichcould help the sector adapt to the changing market place. «