David de Vaus widely used text <strong>Surveys in Social Research</strong> provides clearadvice on how to plan conduct and analyze social surveys. It emphasizes... » 

David de Vaus widely used text Surveys in Social Research provides clearadvice on how to plan conduct and analyze social surveys. It emphasizes thelinks between theory and research the logic and interpretation of statisticsand the practices of social research. This fifth edition has been completelyrewritten with new examples and data. It also includes new material ontechnology using qualitative and quantitative methods together and dataanalysis.As well as showing how to conduct good surveys De Vaus provides the tools toenable readers to become critical consumers of research. He stresses that thelogic of surveys and statistics is simply an extension of the logic we use ineveryday life but that analysis is an art which requires creativity andimagination rather than the application of sterile mechanical procedures. Inconsequence his presentation highlights the plain logic selection andinterpretation of statistics rather than formulae and computation. The aim isto help students understand the purpose of statistics.Surveys in Social Research is essential reading for students and anyone elseworking with surveys. It assumes no background in statistical analysis andgives readers the tools they need to come to grips with this oftenconfusingfield of work. «