Packaging is an important factor in any retail environment and a key element in most marketing strategies. Consumers react immediately to package shapes and are... » 

Packaging is an important factor in any retail environment and a key element in most marketing strategies. Consumers react immediately to package shapes and are influenced by them when making buying decisions. Different product categories are often easy to recognise by their characteristic form for example chocolate boxes or milk cartons. On the other hand a manufacturer of an exclusive product such as jewellery or perfume may deliberately choose an unusual eyecatching form.Structural Package Designs is a unique stepbystep manual containing hundreds of great folding ideas and readytouse designs. This book is an essential tool for anyone involved in the fields of graphic and industrial design advertising and printing. All patterns are stored in eps vector format on the enclosed CDROMs. They may be used freely to create new designs and can be scaled and modified to suit any conceivable purpose.Agile Rabbit Editions contain stunning images for use as a graphic resource or inspiration. All the illustrations are stored in highresolution format on the enclosed free CDROM and are ready to use for professional quality printed media and web page design. The pictures can also be used to produce postcards or to decorate your letters flyers etc. They can be imported directly from the CD into most design imagemanipulation illustration wordprocessing and email programs «