Book
This is a substantial new edition of a successful textbook which continues tohave a sensible and easy to read style. Each Chapter has a pastpresentfuture theme with a real strategic approach. Strategic Operations Managmentshows operations as combining products and services into a complete offer forthe customer. Services are therefore seen as key and are integrated throughoutthe material in each chapter. Manufacturing service supply and other keyfactors are all shown to be in place. In an era where companies are fond oftalking about core competences but still struggle to understand theiroperations this is an important for academics and practitioners alike. Onlywhen managers understand their operations will they be able to leverage theminto any sort of capabilities that will lead to competitive advantage. Onlinetutor resource materials accompany the book. Wellreceived and innovativestrategic operations management text with new cuttingedge material that reallydoes have a strategic emphasis. Integrated services ops man material newissues explored new cases and updated. No other book covers such a rangeof topics including operations innovation supply services in such depth byone of the strongest team of internationally renowned authors in POM TRPand web material available «
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