This comprehensive text offers an engaging look into new and traditionalstrategic management topics. Its thorough coverage helps students develop anunderstandin... » 

This comprehensive text offers an engaging look into new and traditionalstrategic management topics. Its thorough coverage helps students develop anunderstanding of the wide range of theories and research available in thisfieldfrom competitive strategy and industry analysis to environmental trendsand ethics. Integration of international issues throughout provides anessential understanding of global economics and its impact on businessactivities in any location. «