One of today's most innovative sales trainers reveals how to be a consistent top producer while avoiding the dreaded cold call. It's time to hang up on cold cal... » 

One of today's most innovative sales trainers reveals how to be a consistent top producer while avoiding the dreaded cold call. It's time to hang up on cold calling, asserts Tony Parinello. The renowned sales trainer introduces proven tools and techniques that make such telephone torture unnecessary, teaching sales professionals how to master a powerful four-step process he calls Identify, Contact, Present, Sell to reel in new clients.Parinello's approaches will work for anyone who loves to sell but hates the grind of smiling and dialing. Instead, he explains how to:- Identify and contact the very ripest prospects in far less time than via cold calling - Rake in much more business from current customers without ever pestering - Catapult up the sales chart with presentation and closing skills used by sales superstars «