In a stressful turbulent world sport can be an escape from reality. In factsport mirrors the issues and problems of our world today bearing the imprintof powerf... » 

In a stressful turbulent world sport can be an escape from reality. In factsport mirrors the issues and problems of our world today bearing the imprintof powerful forces of social change. This book offers a sociologicalperspective for seeing and understanding the place of sport in society and howit is affected by big business and by demographic cultural organizationaleconomic political and technological change. Nixon??s main focus is ???bigtime??? commercialized and corporate sport from Little Baseball Inc. to youthclub sports high school and college athletics and professional and Olympicsports. He writes vividly of the making and unmaking of heroes and celebrities.Throughout he shows how the combined influence of networks of major sportsorganizations media corporations and corporate sponsors is shaping sportaround the world. «