Part chronicle part analysis and part advice manual Social Scientists Meetsthe Media combines the thoughts of academics and media people to produce avivid and v... » 

Part chronicle part analysis and part advice manual Social Scientists Meetsthe Media combines the thoughts of academics and media people to produce avivid and valuable series of accounts that will prove of service to allacademics seeking a wider audience but wary of the terra incognita they face infinding one Ellis Cashmore Aston University Social Scientists know they arein a dilemma their work may fall prey to sensationalism but at the same timethey dont want to be overlooked. Social Scientists Meet the Media collects theexperiences of academics who have sought to publicize their research. Itcontains personal accounts from social scientists with extensive media contactand representatives from radio television and the press. Based on these oftenhumorous and sometimes chastening accounts the editors suggest ways to achievea more fruitful relationship between social scientists and the media. «