So You Need To Write A Business Plan

Identifies the components of a business plan, defines the purpose of each part, and offers advice on developing each section. Examples from a product-oriented c... » 

Identifies the components of a business plan, defines the purpose of each part, and offers advice on developing each section. Examples from a product-oriented company, a service-oriented company, and a retailer are provided throughout the book. The chapter on financial plans walks through the basics «