Now in its 5th edition this comprehensive, practically focused and highly accessible text explores the contexts, choices and strategies facing the small busines... » 

Now in its 5th edition this comprehensive, practically focused and highly accessible text explores the contexts, choices and strategies facing the small business venture, including extensive coverage of planning a new venture. Pedagogical features developed in response to market feedback include running case material to explore the same case situation from a number of different but interrelated angles, annotated further reading, new chapter-end real world case studies, learning objectives and linked chapter summaries . providing a student- and lecturer-friendly learning environment. Students on modules such as Personal Development and Effectiveness, Study Skills, Management Skills, Business Skills, Business Communication, Business Awareness, Managing Oneself and Others at . for example . BABS/BABA, HND/HNC, DMS, MBA levels will all find this a hugely valuable text through study and working life. Benefits: . NEW! Expanded coverage of entrepreneurship and innovation theory, with reference to recent research and the development of relevant issues such as networks, creativity in innovation, entrepreneurial profiles and the making of a successful entrepreneur.. NEW! Expansion of other key topics such as the impact of the Internet, business incubation, intellectual property, family businesses, business closure and exits.. NEW! Each chapter now closes with an internationally sourced real-world case covering the private, public social and not-for-profit sectors, to illustrate the practical application of each chapter.s issues.. NEW! Market researched pedagogical improvements, the addition of two-colours and a completely revised text design aid student and lecturer navigation around the text.. NEW! A companion website and WebCT/Blackboard cartridges provide very useful additional resources for both lecturers (instructor notes, answers to exercises, PPTs, case updates) and students (MCQs, web links, business plan outlines etc). «