Shopping With Freud

In Shopping with Freud the author asks what do we mean when we sayconsumer? Tracking the complexity of the question through literature andpsychology texts Lolit... » 

In Shopping with Freud the author asks what do we mean when we sayconsumer? Tracking the complexity of the question through literature andpsychology texts Lolita The Picture of Dorian Gray Lady ChatterleysLover and Freuds work on the Anna O. case the book examines the surprisingmanifestations of the consumer subject in these works. Whether the helplessfemale victim of advertising deliberately frought with psychologicalundercurrents to motivate buying or the rational male agent demanding hisrights to goods and services the meanings and appearances of the consumer arediscussed and dissected as well as the twoway street of influence betweenpsychology and consumer culture.Bowlby shows how ideas about consumption are brought to bear on questions ofchoice in areas seemingly far removed from shopping and how assumptions andarguments about the psychology of consumers throw light on questions of humansubjectivity. Shoppingwith Freud will be of great interest to readers incultural studies sociology literature psychology business studies andwomens studies. «