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Shakespeare in mass media particularly film video and television is arguablythe fastest growing research agenda in Shakespeare studies. Shakespeare afterMass Media provides both students and scholars with the most comprehensiveresource available on the market for studying the extraordinary afterlife ofShakespeares plays in a wide range of media. From marketing to electronicShakespeares comics to romance novels Star Trek to Kenneth Branagh radio andpopular music to Bartletts Quotations the contributors explore thecontemporary cultural significance of Shakespeare with theoreticalsophistication and accessible writing. «
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