Provides an introduction to the key concepts of semiotics. This edition presents examples including computer and mobile phone technology, television commercials... » 

Provides an introduction to the key concepts of semiotics. This edition presents examples including computer and mobile phone technology, television commercials and the web. It also covers questions such as: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? And, what is a text? «