When you want to sell an idea to your organization there are two importantthings to consider an environmental scan and a collection of tactics. Thisguidebook ex... » 

When you want to sell an idea to your organization there are two importantthings to consider an environmental scan and a collection of tactics. Thisguidebook explains how to assess your environment point by point. It alsoprovides a collection of tactics you can use to sell your idea. Assessing yourenvironment and considering tactics you can use will prepare you for asuccessful campaign and you will be more likely to accomplish your objectivesolving a problem and making an improvement for the benefit of individualsgroups and the organization as a whole.P. 6. «