As visual animals architects continue to live and work in a pictorial age inwhich imagemaking remains the central activity of environmental design.<strong>Selli... » 

As visual animals architects continue to live and work in a pictorial age inwhich imagemaking remains the central activity of environmental design.Selling Architectural Ideas explores the promotional role of architecturalgraphics and drawing at the point of communication i.e. at their point ofsale. By substituting the words communication and presentation with theword selling we confront the reality of a highly competitive world in whichthe process of creating images for selling architectural ideas is approached asa more persuasive and therefore more successful design tool. «