This work helps you to discover practical and effective design principles andconcepts and how to apply them to virtually any project learn why somedesigns are ... » 

This work helps you to discover practical and effective design principles andconcepts and how to apply them to virtually any project learn why somedesigns are attentiongetting and others are not learn how to choose just theright lookcorporate or casual classic or trendyfor specific types ofprojects such as business cards letterhead and envelopes newsletters andbrochures logos advertising and more test your design acumen by comparingbeforeandafter examples find a wealth of inspiration for your own designprojects and gain insight into the design process by studying the work ofguest designers who offer their personal commentary and insights. «