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Readings on Market-Driving Strategies Readings on Market-Driving Strategies
This collection of readings discussing how competitive advantage can be created by being market driven. They outline how marketing strategy can shape customer decision making, and develops a framework for understanding the competitive process in a market where buyer behaviour is not fixed. «
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ISBN
9780321014139
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Reviews of Readings on Market-Driving Strategies Readings on Market-Driving Strategies by etc., Gregory S. Carpenter & Rashi Glazer
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