The best way to understand the marketing process, from the way products are adopted to how promotional messages are sent, received, and spread, is to think of i... » 

The best way to understand the marketing process, from the way products are adopted to how promotional messages are sent, received, and spread, is to think of it as fire.Imagine you're lost in the freezing wilderness. This represents the marketplace and forces you to acknowledge the seriousness of your challenge.You must start a fire to survive. This means selling your product or service. Nothing else matters. Not awareness or mind share. Cancer has awareness, but nobody wants it. And you have one match. This represents the finite nature of your marketing resources, be they time, money, or people. You get one shot. So make it count.Hard science from psychology, sociology, and biology illustrate why PyroMarketing works. The science of a campfire and the steps to building one provide a metaphor making it easy to remember and apply.Rather than trying to break through the media cacophony with bolder, louder, and more intrusive tactics, PyroMarketing allows you to tap the passion, integrity, and loyalty of the customer to drive exponential sales growth, build passionate brand identification, and foster lifelong customer relationships. «