Explains how Public Affairs (PA) is much more than just political lobbying. This book examines the methods PA professionals use to make an impact. It takes each... » 

Explains how Public Affairs (PA) is much more than just political lobbying. This book examines the methods PA professionals use to make an impact. It takes each area of the industry in turn and looks at the tools involved in delivering a PA programme. It also highlights the potential benefits of public affairs. «