Product Leadership Pathways To Profitable Innovation

Product innovation is a high-risk war, the battles being fought behind a company's doors and against the competition. This volume reveals the winners' secrets, ... » 

Product innovation is a high-risk war, the battles being fought behind a company's doors and against the competition. This volume reveals the winners' secrets, and offers managers a resource to help implement new product processes, develop new product strategies and manage product portfolios. «