Political Campaign Communication

Viewing political campaigns as communication phenomena Trent and Friedenbergexamine the communication principles and practices central to electioncampaigns. <st... » 

Viewing political campaigns as communication phenomena Trent and Friedenbergexamine the communication principles and practices central to electioncampaigns. Political Campaign Communication provides readers with a realisticunderstanding of the strategic and tactical communication choices candidatesand their staffs must make as they wage a political campaign. This edition hasbeen updated to reflect what occurred in the 2000 election cycles the 2002election cycle and the early stages of the 2004 election cycle. «