This book contains a wealth of easy-to-use templates that help you design creative and structurally sound POP packaging, and even tailor the designs to your nee... » 

This book contains a wealth of easy-to-use templates that help you design creative and structurally sound POP packaging, and even tailor the designs to your needs. Because well-designed packaging always strikes a balance between logistics and cost, Point of purchase: ready to use will be an invaluable sourcebook for anyone who needs practical designs and ideas for creating sales spaces that really pop. «