Full of instructive images and insightful hints this book is indispensable forphotographers who want to boost their weddingalbum sales. Updated with thelatest s... » 

Full of instructive images and insightful hints this book is indispensable forphotographers who want to boost their weddingalbum sales. Updated with thelatest styles this showcase of 15 top wedding photographers work and businesspractices provides insight into each artists creative process client serviceskills and album design. Information on album types and basic designprinciples is accompanied by tips for marketing albums including creating adazzling sample album expertly preparing the images for presentation after theceremony and discussing the importance of the album as a memento to becherished for a lifetime. Savvy photographers will learn how to turn an albumpurchase into a multiplealbum sale how to add on a la carte images and howto make networking and referrals generate additional business. «