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Sponsorship marketing has come of age. Over $25 billion is spent annually around the world on sponsorship each year. This massive sum is spent because, when managed and leveraged effectively, it is the most effective marketing discipline available to marketers.Passion Branding makes and substantiates the case for sponsorship, cause and other emotion-related marketing platforms as significant brand building tools and as key drivers of incremental business and will empower marketers to realise the power of these disciplines. «
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