Successful online communities don't just happen by themselves. They're the result of a carefully executed strategy, solid design, and patient nurturing. Though ... » 

Successful online communities don't just happen by themselves. They're the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will provide you with the essential tools to build online communities. You'll learn how to:identify the business objectives for your online communitydevelop a community strategy to recruit and retain memberscreate brand loyalty, bring in new business, and offer value to customers that your competitors cannot imitatetake advantage of free advertising opportunitiesuse communities to gain market insights and establish a direct line to your customer baseIn addition, you'll discover the risks and costs of an online community project, how it can end up saving your company money, and even how it can become an important new revenue source of its own.

You'll also be inspired by exclusive interviews, where the people who manage thriving online communities share the lessons they've learned and the secrets of their success. «