This fascinating autobiography details the life of powerhouse advertisinggenius Claude C. Hopkins who notes This book is not written as a personalhistory but as... » 

This fascinating autobiography details the life of powerhouse advertisinggenius Claude C. Hopkins who notes This book is not written as a personalhistory but as a business story. The chief object behind every episode is tooffer helpful suggestions to those who will follow me. As practical as it isinteresting My Life in Advertising is a mustread book for anyone wanting tounderstand the secrets of how to sell. Newly designed and typeset in a 6by9inch format by Waking Lion Press «