Shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for 3G services, from a 'how they did it' approach. Based on... » 

Shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for 3G services, from a 'how they did it' approach. Based on real case studies and experiences, this title is suitable for decision makers, professionals and application developers in the IT, Telecoms, and Media industries. «