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Offering a unique blend of solid theoretical content and student accessibilitythis text 1 covers all the basics of microeconomics 2 gives students aclear idea of how economists think about the world 3 stresses the keyconcepts in economics and 4 is extremely rich in intriguing applications thatconvey the prevalence of economics in everyday life. Many principlesinstructors are constantly challenged with the goal of getting students excitedabout realization that economics is everywhere Arnold has taken this toanother level. He is so passionate about touching his students that he felt theneed to write a Microeconomics text that is dedicated to opening the science ofeconomics through the pictures and applications of our lives. Arnold isconsidered the most innovative author in this market to meet the fast paceinterests of both instructors and students. His five themes of Theory and Modelbuilding Key Concepts Primary and Secondary Consequences RealWorldApplications and the idea that Economics is about gifts exchanges andtransfers set the tone for a teaching text that is extremely approachable byinstructors and students. «
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