Media Analysis Techniques

Berger (San Francisco State University) offers a user friendly guide, written in plain language, to media research techniques, empowering undergraduate students... » 

Berger (San Francisco State University) offers a user friendly guide, written in plain language, to media research techniques, empowering undergraduate students in media criticism to make their own analyses. He begins the text by examining four techniques critical to interpreting media: semiotic, psychoanalytic, Marxist, and sociological theory. Th «