Marketing And Entrepreneurship In Smes (Small And Medium Enterprises) by Stanley Cromie
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Marketing And Entrepreneurship In Smes (Small And Medium Enterprises)

Bringing together the disciplines of marketing and entrepreneurship and treating them as one, this book examines the fundamental characteristics of each discipline and focuses on their commonalities and differences. The object is to provide an innovative approach to marketing in SMEs. « 

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9780131509702

 
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