Marketing A Service For Profit

A study of key service marketing concepts and how these can be applied to improve turnover, efficiency and profitability. Addressing the needs of all profession... » 

A study of key service marketing concepts and how these can be applied to improve turnover, efficiency and profitability. Addressing the needs of all professional service users from accountants to zoo keepers, the volume aims to provide the reader with the confidence to market a service. «