Managing Marketing Performance

BH CIM Coursebooks are crammed with a range of learning objective questionsactivities definitions and summaries to support and test your understanding ofthe the... » 

BH CIM Coursebooks are crammed with a range of learning objective questionsactivities definitions and summaries to support and test your understanding ofthe theory.The 0708 editions contains new case studies which help keep thestudent up to date with changes in Marketing strategies.Carefully structured tolink directly to the CIM syllabus this Coursebook is userfriendlyinteractive and relevant. Each Coursebook is accompanied by access toMARKETINGONLINE www.marketingonline.co.uk a unique online learning resourcedesigned specifically for CIM students which can be accessed at any time. Written specially for the Managing MArketing Performance module by the SeniorExaminer The only coursebook fully endorsed by CIM Contains pastexamination papers and examiners reports to enable you to practise what hasbeen learned and help prepare for the exam «