International Media Communication In A Global Age

International Media Communication in a Global Age provides a thorough examination of key issues regarding global communication, with a focus on international ne... » 

International Media Communication in a Global Age provides a thorough examination of key issues regarding global communication, with a focus on international news and strategic communication. Acknowledging the extensive breadth and scope of the international communication research field, this volume serves as an introduction to the latest trends in global communication scholarship.It addresses new theoretical approaches to the studying the field of international communication, including international journalism, focusing on the ways in which journalists frame the news, how credible readers perceive the news to be, as well as the influence of online news and blogging on the media environment. Futher key concepts of strategic global communication are presented with such topics as international public relations practices, ethics, international advertising, and global media ownership. «