Corporate success today is not based any more on production facilities and financial capital, but on invisible values - intangible assets - that include custome... » 

Corporate success today is not based any more on production facilities and financial capital, but on invisible values - intangible assets - that include customer and business partner relationships, brands, ideas, and business processes, as well as an enterprise's culture, intellectual capital and innovation power. And new production factors require new enterprise management instruments. Which tools do executives and managers need today? How will companies be managed successfully to create sustainable value in the new era of intellectual capitalism? This book provides the answers. «