Book
I'd Like the World to Buy a Coke
This biography profiles the late Roberto Goizueta, former Chairman and CEO of Coca-Cola. Goizueta fled Cuba in 1960 with only $20 and 100 Coke shares in a New York bank (worth $2 million today). By the time of his death in 1997, the Coca-Cola Chairman was worth $1 billion. «
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ISBN
9780471345947
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