A guide to using the Internet for a company's competitive growth and advantage. It explores: the technology required; e-security; your e-brand; the market; pric... » 

A guide to using the Internet for a company's competitive growth and advantage. It explores: the technology required; e-security; your e-brand; the market; pricing and making money; customers online; promotion/marketing techniques; measuring return on investment (ROI); and more. «